How to Set Up Your Med Spa for Retail Success

When your skincare line claims to be anti-aging, but has sat on your shelf and collected dust for longer than your willing to admit...it's time for a new retail strategy. Medical Spa Consultant Bryan Durocher of Durocher Enterprises, recently spoke to owners, physicians, and other medical spa professionals at AmSpa's Next Level event in New York. His talk, "The Key Infrastructure and Revenue Producing Strategies" gave attendees the tools to set their med spa up for retail success. 💸 

In less than 5 steps, we're going to provide you with Bryan's quick retail solution for your medical spa. Let's get to it...

Are you Carrying the Right Retail Products?

By: Carol and Rob Trow, Owners of Dermaconcepts

Your practice or med-spa can be beautiful and the personnel wonderful, but if your products are not what your clientele want or don’t produce results that they see, your homecare sales will be poor, client retention will be dismal, and your aesthetic practice will falter.

How to Draw New Patients with an Experience

By: Aly Boeckh

Is your medical spa transforming patients? OR, transcending them into a state of mere bliss? Creating a WOW experience for each and every patient, is what you need to do to differentiate your med spa. “Our entire purpose working in this industry is to ‘wow’ our clients,” says Dori Soukup, founder of InSPAration Management. She continues, “We’re not just a medical spa—we deliver experiences.”

Here are just a few ideas on how you can achieve that unique experience: 

Retain More Medical Spa Patients with Estheticians

By: Aly Boeckh

With all of the recent regulations affecting estheticians in the medical spa space, you're probably left wondering, "Well what exactly can an esthetician do anymore?" In most states, an esthetician’s scope of practice is limited to skin treatments that are not medical in nature. Which is why microneedling has become completely out of question, as it impacts the living tissue underneath the epidermis. 

However, there are still plenty of services estheticians can perform in a medical spa safely and compliantly that are crucial to your success. Here are just a few ideas on how you can get your estheticians more involved:

You're Invited! AmSpa's Medical Spa Business Summit

By: Aly Boeckh

Join us for AmSpa's Medical Spa Business Summit an entire day of medical spa training and education from the top educators in the medical spa industry, at Skin Inc.'s Face & Body Spa Conference & Expo in San Jose, CA on August 26. AmSpa will present an overview of the steps you need to take if you're thinking of jumping into the competitive medical spa industry. You will also learn the legal basics of medical spas, find out how to hire, motivate, and properly pay staff, and discover ways to use skin care programs to keep your patients coming back for more. Topics will also include:

3 Ways Skincare Can Make You Money

By: Aly Boeckh

Have you considered adding retail to your practice, but have yet to make it happen? Well don't worry, you're not alone. In fact, "The average retail spend per customer in a Medi Spa is $3.50. Department store brands like Lancome and Estee Lauder are eating your breakfast, lunch, and dinner!" as told by Dori Soukup with InSPAration Management at the Medical Spa Boot Camp in Chicago. 

Yikes!

Shocking, we know. Nealy Skeldon with Environ Skincare has outlined how to effectively incorporate skincare into your practice. Let's explore these 3 steps to boosting your ROI!

Skincare Supporting Medical Spa Services

By: Aly Boeckh

The Skincare market is exploding; worldwide cosmetic industry sales have reached a value of $170 billion dollars a year. If you're not capitalizing on this booming industry, then you're missing the boat on one of the most lucrative ways to generate significant revenue in your medical spa. 

Skincare products are a great value to add to your medical spa or medical aesthetics practice for three reasons: profit, patient satisfaction, and retention. Terri Wojak outlined the value of skin care programs in a medical spa at the Medical Spa Summit at the Face & Body Spa Conference and Expo in January. Let's explore how you can achieve these goals in three easy steps...