3 Ways Skincare Can Make You Money

By: Aly Boeckh

Have you considered adding retail to your practice, but have yet to make it happen? Well don't worry, you're not alone. In fact, "The average retail spend per customer in a Medi Spa is $3.50. Department store brands like Lancome and Estee Lauder are eating your breakfast, lunch, and dinner!" as told by Dori Soukup with InSPAration Management at the Medical Spa Boot Camp in Chicago. 

Yikes!

Shocking, we know. Nealy Skeldon with Environ Skincare has outlined how to effectively incorporate skincare into your practice. Let's explore these 3 steps to boosting your ROI!


1. The healthier the skin, the better the outcome

Do you know if your clients are prepping their skin with effective skincare products at home before coming in for a treatment? If you're not taking the time to investigate your client's at-home routine, then you're really doing a diservice to them when they go home without a proper plan put in place. 

"Skincare can enhance the end result by improving their overall radiance and youthful character!" 
Nealy Skeldon, Environ Skincare
   

2. Education is Key

It's not about selling products, it's about educating. When you educate clients on how the product will enhance their results, it will help them understand the real importance of the maintenance involved.
"Education of patients is a necessity, not a luxury."
Nealy Skeldon, Environ Skincare

3. Choose the Right Vendor  

You want to choose products that specifically match and augment your office's treatment offering. Ingredients should include the following: Vitamin A, Vitamin C and E, Antioxidants, Growth Factors, and Peptides. The right vendor will also help you with marketing, educating, and product sell-through. 
"If one home care product is sold to a client there is a 30% chance the client will return; 2 products 60%; and 3 products 90% chance." 
Nealy Skeldon, Environ Skincare

Learn more about how skin care can improve your medical spa's patient experience at the Medical Spa Business Summit at F&B San Jose.

No comments