How to Set Up Your Med Spa for Retail Success

When your skincare line claims to be anti-aging, but has sat on your shelf and collected dust for longer than your willing to admit...it's time for a new retail strategy. Medical Spa Consultant Bryan Durocher of Durocher Enterprises, recently spoke to owners, physicians, and other medical spa professionals at AmSpa's Next Level event in New York. His talk, "The Key Infrastructure and Revenue Producing Strategies" gave attendees the tools to set their med spa up for retail success. 💸 

In less than 5 steps, we're going to provide you with Bryan's quick retail solution for your medical spa. Let's get to it...

Retain More Medical Spa Patients with Estheticians

By: Aly Boeckh

With all of the recent regulations affecting estheticians in the medical spa space, you're probably left wondering, "Well what exactly can an esthetician do anymore?" In most states, an esthetician’s scope of practice is limited to skin treatments that are not medical in nature. Which is why microneedling has become completely out of question, as it impacts the living tissue underneath the epidermis. 

However, there are still plenty of services estheticians can perform in a medical spa safely and compliantly that are crucial to your success. Here are just a few ideas on how you can get your estheticians more involved:

3 Ways Skincare Can Make You Money

By: Aly Boeckh

Have you considered adding retail to your practice, but have yet to make it happen? Well don't worry, you're not alone. In fact, "The average retail spend per customer in a Medi Spa is $3.50. Department store brands like Lancome and Estee Lauder are eating your breakfast, lunch, and dinner!" as told by Dori Soukup with InSPAration Management at the Medical Spa Boot Camp in Chicago. 

Yikes!

Shocking, we know. Nealy Skeldon with Environ Skincare has outlined how to effectively incorporate skincare into your practice. Let's explore these 3 steps to boosting your ROI!