Retain More Medical Spa Patients with Estheticians

By: Aly Boeckh

With all of the recent regulations affecting estheticians in the medical spa space, you're probably left wondering, "Well what exactly can an esthetician do anymore?" In most states, an esthetician’s scope of practice is limited to skin treatments that are not medical in nature. Which is why microneedling has become completely out of question, as it impacts the living tissue underneath the epidermis. 

However, there are still plenty of services estheticians can perform in a medical spa safely and compliantly that are crucial to your success. Here are just a few ideas on how you can get your estheticians more involved:

1. Consultations

Patient consultations are key to building trust with clients. The patient will feel a stronger connection to your practice when they have interaction with several staff members. Estheticians can play a great part in the this. They can meet with patients to create a skincare package for the patient, that will cater to their specific needs.

2. Facials, Facials, Facials

Have your esthetician start your client off with a facial prior to a procedure. According to the American Society of Plastic Surgeons, microdermabrasion was amongst the top 5 minimally invasive procedures performed in 2016. This a perfect treatment to pair with a facial to increase your client's average visit cost. Remember, the healthier the skin, the better the outcome!  

3. Sell Retail

When an esthetician is educating the patient, they are actually one step away from selling your retail products. You have to give your estheticians the right talking points to close the deal. Retail alone can yield up to 40% profit. You will be doing your practice a disservice, by assigning the selling role to just your front desk staff. 

Learn more about how estheticians can retain your medical spa patients at AmSpa's Medical Spa Business Summit.   

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1 comment

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