Have you considered adding retail to your practice, but have yet to make it happen? Well don't worry, you're not alone. In fact, "The average retail spend per customer in a Medi Spa is $3.50. Department store brands like Lancome and Estee Lauder are eating your breakfast, lunch, and dinner!" as told by Dori Soukup with InSPAration Management at the Medical Spa Boot Camp in Chicago.
Yikes!
Shocking, we know. Nealy Skeldon with Environ Skincare has outlined how to effectively incorporate skincare into your practice. Let's explore these 3 steps to boosting your ROI!
1. The healthier the skin, the better the outcome
Do you know if your clients are prepping their skin with effective skincare products at home before coming in for a treatment? If you're not taking the time to investigate your client's at-home routine, then you're really doing a diservice to them when they go home without a proper plan put in place.
"Skincare can enhance the end result by improving their overall radiance and youthful character!"
Nealy Skeldon, Environ Skincare
2. Education is Key
It's not about selling products, it's about educating. When you educate clients on how the product will enhance their results, it will help them understand the real importance of the maintenance involved.
"Education of patients is a necessity, not a luxury."
Nealy Skeldon, Environ Skincare
3. Choose the Right Vendor
You want to choose products that specifically match and augment your office's treatment offering. Ingredients should include the following: Vitamin A, Vitamin C and E, Antioxidants, Growth Factors, and Peptides. The right vendor will also help you with marketing, educating, and product sell-through.
"If one home care product is sold to a client there is a 30% chance the client will return; 2 products 60%; and 3 products 90% chance."
Nealy Skeldon, Environ Skincare
Learn more about how skin care can improve your medical spa's patient experience at the Medical Spa Business Summit at F&B San Jose.
Don't Miss AmSpa's Upcoming Events for 2017!
Face & Body's Conference & Expo - Northern California: August 26-28, 2017
A Step-By-Step Guide to Building a Profitable Medical Spa - Los Angeles, CA: April 22-23, 2017
AmSpa's Next Level Event - Los Angeles, CA: April 24, 2017
Click here for additional bootcamp dates.
Click here for additional bootcamp dates.
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ReplyDeleteSkin care routine is important for all the types of skin.
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ReplyDeleteYou’ve made some decent points there. This is great article, Thankyou!
ReplyDeleteIncorporating retail into a medical spa practice can significantly boost ROI—healthy skin enhances treatment outcomes, client education builds trust, and choosing the right vendor ensures product synergy and repeat visits. Done well, retail becomes a natural extension of patient care rather than just sales.
ReplyDeleteGreat post on turning skincare into extra cash—really motivates me to explore side hustles. Speaking of side projects, I’ve been using a Last War guide to sharpen my strategy and unwind after work.
ReplyDeleteRetail skincare really is one of the most overlooked revenue drivers for aesthetic practices. Beyond the initial product margins, sending clients home with a structured post-treatment regimen ensures significantly better clinical results, which directly builds long-term patient trust and repeat visits. Training staff to educate clients on maintenance rather than hard-selling makes a massive difference. Excellent practical breakdown from AmSpa!
ReplyDeleteSpot on with these points. Too many clinics treat retail skincare as an afterthought rather than integrating it directly into their treatment protocols. When aesthetic providers explain home-care maintenance as an essential extension of the in-office procedure, retail sales naturally follow without feeling pushy. Clear staff training on product knowledge is the real key here. Thank you for these insights!
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