By: Alex Thiersch
A medical spa will likely encounter a number of unforeseen stumbling blocks during its existence. Although the business is complicated, understanding the following five pieces of advice can help tremendously.
Showing posts with label compliance. Show all posts
Eyebrows from Freak to Fleek | Know Who Can Legally Perform Microblading
Tuesday, April 25, 2017
By: Aly Boeckh
What is it?
Microblading is a semi-permanent cosmetic tattooing treatment that fills in sparse eyebrows. The technique uses a hand-held tool with needles to apply pigments that simulate additional hairs. The color fades over time, and yearly touch-ups are recommended to maintain optimal results.
Microblading is a tattoo technique: The training, tools, and technique are different than what you'd see at a traditional tattoo parlor, but you are still embedding ink underneath the top layers of the skin. A pen-like tool is used to "feather" fine, hair-like lines into the brows.
How to Advertise Your Medical Spa Compliantly
Thursday, February 2, 2017
By: Aly Boeckh
Regulators are paying closer attention than ever before to how medical spas are advertising their products and services. Whether you're promoting discounted botox on your website, or claiming to be the BEST Laser Center in your area, or posting live snapchat stories of your patient's treatments, you must be mindful of how your state's regulatory body is interpreting these marketing techniques.
As Alex Thiersch wrote in the December issue of Modern Aesthetics' The Rise of the Regulators article, "Some medical boards, are not at all happy about the way this is trending. They see this new wave of digital marketing as having an adverse affect on the industry, as it commodifies health care and risks patient privacy. Traditionally, health care has been something people need, not something they want, so traditional thinking has suggested that it is unseemly for medical practices to advertise."
We all must ask ourselves:
As Alex Thiersch wrote in the December issue of Modern Aesthetics' The Rise of the Regulators article, "Some medical boards, are not at all happy about the way this is trending. They see this new wave of digital marketing as having an adverse affect on the industry, as it commodifies health care and risks patient privacy. Traditionally, health care has been something people need, not something they want, so traditional thinking has suggested that it is unseemly for medical practices to advertise."
We all must ask ourselves:
How can we utilize digital marketing in our practice, without the risk of losing our license or undergoing an investigation?
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