By: Aly Boeckh
Regulators are paying closer attention than ever before to how medical spas are advertising their products and services. Whether you're promoting discounted botox on your website, or claiming to be the BEST Laser Center in your area, or posting live snapchat stories of your patient's treatments, you must be mindful of how your state's regulatory body is interpreting these marketing techniques.
As Alex Thiersch wrote in the December issue of Modern Aesthetics' The Rise of the Regulators article, "Some medical boards, are not at all happy about the way this is trending. They see this new wave of digital marketing as having an adverse affect on the industry, as it commodifies health care and risks patient privacy. Traditionally, health care has been something people need, not something they want, so traditional thinking has suggested that it is unseemly for medical practices to advertise."
We all must ask ourselves:
As Alex Thiersch wrote in the December issue of Modern Aesthetics' The Rise of the Regulators article, "Some medical boards, are not at all happy about the way this is trending. They see this new wave of digital marketing as having an adverse affect on the industry, as it commodifies health care and risks patient privacy. Traditionally, health care has been something people need, not something they want, so traditional thinking has suggested that it is unseemly for medical practices to advertise."
We all must ask ourselves:
