What You Missed at AmSpa's San Jose Bootcamp

Day 1

AmSpa Founder and Director, Alex Thiersch, warmly welcomes attendees to the two-day AmSpa Med Spa Bootcamp in San Jose, CA.


President of Durocher Enterprises, Bryan Durocher, presents on The Plan and The Build. With 25 years of spa industry success Durocher says, "People no longer use marketing terms like 'pampering or indulgent,' they use words like 'rejuvenation, relaxation, and wellness.'"

InSPAration Management Consultant, Dori Soukup, presents on The Infrastructure. Soukup says there are missed revenue opportunities in the med spa industry. "The average retail buy per customer in our industry is $3.50. Department store brands like Lancome and Estee Lauder are eating our breakfast, lunch, and dinner."

AmSpa founder and director Alex Thiersch talks about HIPAA in the modern age of med spa. "Technology moves faster than the law. It's incumbent upon you to know how the law applies to you."

Louis Frisina presents on The Lesson about best practices in the most successful med spas. "The market is getting crowded. That's what happens when you're in a good market. Defining your brand and your uniqueness is really key." 

Day 2

Soukup kicks off day two with the Long Term. "When people trust you they're going to come back and spend money with you. It's all about trust."

Thiersch in the hot seat presenting on The Law, as AmSpa attendees fire questions on state laws and regulations. 

AmSpa invites the California Board of Barbering and Cosmetology for a live Q&A speaking on California-specific legalities regarding the med spa industry.

Crystal Clear Digital Marketing President and Platinum Vendor Member, Tim Sawyer, speaks on The Launch. "There are three things you need to do to be successful in this business: Find. Keep. Sell."

Durocher wraps up day two on The Books. "Hire hard, so you can manage easy."

Behind the Scenes 


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  4. AMSPA's San Jose Bootcamp was an insightful event, offering a dynamic blend of medical spa industry trends and practical strategies. Industry experts shared valuable insights on practice management and the latest advancements in non-surgical aesthetic procedures. Engaging workshops provided hands-on experience, enhancing attendees' skills in areas like marketing and patient engagement. Networking opportunities were abundant, fostering meaningful connections among professionals. Overall, the event effectively empowered attendees with the knowledge and tools needed to thrive in the competitive medical spa landscape.
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