What You Missed at AmSpa's San Jose Bootcamp

Day 1

AmSpa Founder and Director, Alex Thiersch, warmly welcomes attendees to the two-day AmSpa Med Spa Bootcamp in San Jose, CA.


President of Durocher Enterprises, Bryan Durocher, presents on The Plan and The Build. With 25 years of spa industry success Durocher says, "People no longer use marketing terms like 'pampering or indulgent,' they use words like 'rejuvenation, relaxation, and wellness.'"

InSPAration Management Consultant, Dori Soukup, presents on The Infrastructure. Soukup says there are missed revenue opportunities in the med spa industry. "The average retail buy per customer in our industry is $3.50. Department store brands like Lancome and Estee Lauder are eating our breakfast, lunch, and dinner."

AmSpa founder and director Alex Thiersch talks about HIPAA in the modern age of med spa. "Technology moves faster than the law. It's incumbent upon you to know how the law applies to you."

Louis Frisina presents on The Lesson about best practices in the most successful med spas. "The market is getting crowded. That's what happens when you're in a good market. Defining your brand and your uniqueness is really key." 

Day 2

Soukup kicks off day two with the Long Term. "When people trust you they're going to come back and spend money with you. It's all about trust."

Thiersch in the hot seat presenting on The Law, as AmSpa attendees fire questions on state laws and regulations. 

AmSpa invites the California Board of Barbering and Cosmetology for a live Q&A speaking on California-specific legalities regarding the med spa industry.

Crystal Clear Digital Marketing President and Platinum Vendor Member, Tim Sawyer, speaks on The Launch. "There are three things you need to do to be successful in this business: Find. Keep. Sell."

Durocher wraps up day two on The Books. "Hire hard, so you can manage easy."

Behind the Scenes 


  1. Hello! I would like to start spa business. Do you have an experience in this field? There are too many options in esthetic equipment. Could you advise? Where to buy skin tightening equipment?

  2. Acne is the most common disease of the skin. Most of the time acne goes away after few weeks, but the scars that left behind by acne do not go automatically. You'll have to take proper treatment to remove acne scars. You can visit Acne Scar Center where you'll find the best treatment for acne scars. Best acne scar treatment near me