By Alyssa McHugh, AmSpa
According to the American Society for Dermatologic Surgery (ASDS), the percentage of consumers considering a cosmetic medical procedure has almost doubled since 2013. Survey data from an ASDS Consumer Survey on Cosmetic Dermatologist Procedures revealed nearly 60 percent of consumers now say they are considering a cosmetic treatment, up from 30 percent just three years ago.
Why the sudden jump in popularity? ASDS President Naomi Lawrence, M.D., believes the urge to splurge could be a result of "patients trusting their dermatologists and the advanced techniques and cutting-edge technologies that will improve their appearance". Dermatologists have consecutively ranked number 1 out of the 14 factors influencing the decision to have a cosmetic procedure. They have also ranked first as the physician of choice in eight of the 10 treatment categories. These high levels of trust points to the fact that "board certification offers patients a peace of mind that their dermatologist has the expertise and training to provide the care for their skin and health needs."